Selena is Principal Transport Innovation Project Lead at Transport for West Midlands (TfWM). Selena coordinates the host advisory groups and oversees all work packages of the Congress delivery team.
Alongside this, Selena manages a portfolio of technology projects, including the development of both a digital twin model for the West Midlands transport network and Convex, an open-access marketplace for sharing transport and mobility data.
She brings experience from across highways, transport, digital marketing and change management developed both at TfWM, and during previous roles at Tarmac, Afonydd Cymru (‘Rivers for Wales’), the Co-operative Group, and Pembrokeshire County Council.
Selena is proud to be playing a leading role in delivering the most prestigious event in the ITS industry.
Alongside this, Selena manages a portfolio of technology projects, including the development of both a digital twin model for the West Midlands transport network and Convex, an open-access marketplace for sharing transport and mobility data.
She brings experience from across highways, transport, digital marketing and change management developed both at TfWM, and during previous roles at Tarmac, Afonydd Cymru (‘Rivers for Wales’), the Co-operative Group, and Pembrokeshire County Council.
Selena is proud to be playing a leading role in delivering the most prestigious event in the ITS industry.


